![]() And it’s something that broadcasters have struggled to understand, to utilize, or to optimize.Īnd app use on smartphones and tablets continues to rise, more than a dozen years after we first punched up that iFart or Zippo Lighter app. That’s what Twitch and TikTok are all about. Not dissimilarly, social media brands like Facebook, Twitter, and YouTube also make the bulk of their revenue on content that we – the users – create. And that UGC has revolutionized the company. Today, there are more than 2 million apps in Apple’s App Store. Thankfully for Jobs, Apple, and all of us, board member Art Levinson and SVP of world wide product Phil Schiller convinced Jobs otherwise. Obviously, Steve Jobs was a CONTROL FREAK, and strongly resisted third-party software living on his precious iPhone.Īs Walter Jacobson wrote in his authorized biography of Jobs, “He didn’t want outsiders to create applications for the iPhone that could mess it up, infect it with viruses, or pollute its integrity.” They know the value of UGC – user-generated content – This was not an Apple strong suit prior to the iPhone. That high level of discipline forces your team to up their game, guaranteeing a quality user experience.ģ. You’d better check your work – again and again – to debug whatever didn’t pass muster with the Apple App Store team. It’s like taking a law class from Professor Kingsfield from The Paper Chase. ![]() But they know that every app submitted to the store undergoes rigorous tests. While that can be frustrating, every successful iOS developer has felt that pain – usually on multiple occasions. But when they tried to get it past Apple, they were met with rejection…after rejection after rejection.Īs Mandese explains, it was difficult to get “a straight answer” from anyone at Apple about why the app wasn’t approved. As he notes, approval sailed through the Google PlayStore. MediaPost’s Editor in Chief, Joe Mandese, tells the story about participating in an app venture. In fact, developers are sometimes dispirited by rejections. They insist on quality – Not every app gets approved by their App Store team. It’s not surprising that app performance is sketchy across all those various Android gadgets.Ģ. That’s because there are scores of handset makers, from some of the very best like Samsung to the cheapest BOGO phones imaginable. They have standards – Since the earliest Steve Jobs’ days, Apple’s benchmark for app excellence means that when you download an app in their iOS operating system, it works – not just on the iPhone 12, but on all their phones, tablets, watches, and gadgets.ĭeveloping Android apps, on the other hand, is a more precarious process. And we know first-hand why Apple’s attention to detail has produced that “65%” level of revenue dominance.ġ. Our mobile app development company, jacapps, celebrates its 12th anniversary today. Where would they be today without apps? For that matter, where would the broadcast radio industry be in the media hierarchy without those mobile applications for all those smartphones and tablets. They use apps as integral parts of their ecosystems. ![]() I can tell you that as you walk around virtually every exhibit at CES – from the biggest automakers, as well as the mega-tech brands like Samsung, Intel, Sony, and LG – they have one thing in common: And once the stubborn Steve Jobs was convinced it was good business to accept outside developers’ work in his store, the rest is history.īut Apple’s 25:65 Rule underscores the point that while distribution – all those iPhones and iPads – is critically important, content is obviously the linchpin.Īnd it’s what separates Apple from Google – and everybody else in the lucrative hardware/software wars that have made untold billions for so many companies and brands. So, if success was measured by the sheer quantity of apps produced these past dozen years, Apple’s a flat-out winner in the mobile space.īut as Apple learned early on, there’s a ton of revenue locked into their app store. There are north of 2 million apps in Apple’s store (even more in the Google Play Store). And not surprisingly, it’s their now-famous App Store that is causing analysts to stop and rethink the “givens.” If you look at your own station’s performance, this old rule of the road holds up quite well.īut now Apple – of course – is rewriting the rules, as they’ve been doing the last several decades. From my perspective this is usually ratings and sales. Better known as the “The 80:20 Rule,” it states how 20% of a population – diarykeepers, salespeople, you name it – generate approximately 80% of results. Long-time readers of this blog have no doubt seen me refer to Pareto’s Principle on many occasions. Guest post by Fred Jacobs of Jacobs Media Strategies
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